They flew in from Manchester with hopeful hearts and an aching sense of urgency.
Three failed IVF cycles at home. No more NHS coverage. Forty-two years old. Prague was their last shot.
She called it “fertility tourism.”
He called it desperation.
What they didn’t say out loud—but both felt—was this:
They’d waited too long. And now they were paying for it. Literally.
Europe’s Quiet Addiction to IVF
In today’s Europe, IVF isn’t a niche medical procedure.
It’s becoming standard infrastructure for middle-class reproduction.
Across the continent, one in six couples now experiences infertility, according to the European Society of Human Reproduction and Embryology (ESHRE). As maternal age rises and sperm quality declines, fertility clinics are no longer a last resort—they're the new normal.
Here’s what I noticed:
More and more women now build parenthood around their reproductive technologies, not their bodies.
They freeze eggs at 30. Start IVF at 38. Try donor eggs at 42.
The body’s biology is no longer the timeline—technology is.
But what happens when the tech fails?
When the money runs out?
When the baby never comes?
The Booming Business of Reproductive Despair
Europe’s IVF industry is now worth billions of euros annually, with hotspots in Spain, Greece, the Czech Republic, and increasingly Eastern Europe—where regulation is lighter, and success rates are marketed aggressively.
Some real numbers:
Spain performs over 140,000 assisted reproductive cycles a year
Prague is one of Europe’s top destinations for British, German, and Nordic couples seeking IVF
The average out-of-pocket cost for one IVF cycle in the UK: £5,000–£8,000
Chances of success per cycle after age 40: under 15%
A weird thing happened along the way.
The fertility industry stopped being about medicine—and started behaving like luxury travel.
Clinics advertise “discreet stays” in five-star hotels. Egg freezing is sold as “empowerment.”
And women are told to keep trying, just one more time, even when the odds have all but vanished.
Reproduction Has a Class Problem
There’s a brutal truth hiding in plain sight:
IVF is only accessible to the rich or lucky.
In many European countries, public coverage is limited by age or number of attempts. For example:
Germany covers only 3 IVF cycles, with partial reimbursement, and only for married couples
France covers IVF up to age 43—but many women don’t start trying until 40
UK’s NHS access varies wildly by region (a phenomenon called the “postcode lottery”)
Eastern Europe offers cheaper cycles—but often without strict medical oversight
This means wealthy women can try again. And again.
While poorer women often run out of time—and options.
It’s not just about who gets to be a mother.
It’s about how inequality now defines reproductive destiny.
Are We Building a World That Requires IVF?
At some point we have to ask:
Why are so many people struggling to have children at all?
Why does modern life—especially in Europe—feel almost engineered to delay or discourage reproduction?
Maybe the IVF boom is just a bandage on a deeper wound.
A culture that devalues parenting
An economy that punishes motherhood
A society where individual freedom often trumps intergenerational continuity
We’ve created a world where the most basic human act—having a child—now requires labs, loans, and logistics.
And we’re calling it progress?
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But maybe this is the price of waiting.
Maybe this is the sound of a continent trying to manufacture what it once welcomed freely:
New life.

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