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Temu, Shein, and the EU’s Reckoning with Cheap, Unsafe Goods

  Cheap prices, fast delivery, endless variety. On the surface, Chinese marketplaces like Temu and Shein look like every consumer’s dream. But the European Union says the dream hides a darker truth: unsafe products, toxic chemicals, and aggressive sales tactics that cross the line into manipulation. This week, Brussels confirmed its preliminary findings that Temu had broken EU rules by failing to ensure safe products on its platform. The company now has time to respond before regulators make a final ruling. Unsafe at Any Price Consumer watchdogs across Europe have been running tests. What they found is troubling. Toys with detachable parts that can choke children. Phone chargers that overheat and explode. Clothes containing banned chemicals. Even balloons laced with illegal substances. As Augustín Rey, Director General of the European Consumer Organization, put it bluntly: “Even if they are extremely cheap, consumers expect products to be safe—and that is not the...